Lead nurturing email
The goal of nurture email is not to make a direct sale, although that may come.
Its purpose is to offer the reader some kind of benefit, advice, or valuable information so they start to warm up to the brand.
All these relate to the customers. I use an analogy to sparkle their interest.
I proceed by listing a number of byproducts, offering advice, and by the end, I offer a free gift. I use friendly conversational language.
And I keep pushing the customer toward the final step.
Hey, [name]
Your skin test result is ready.
We were eager to know the results. And you have the combination skin type. Dry, normal in some areas, and oily in others.
Now, with the results in hand, we can move on with the right skincare treatment.
You know, it’s just like the cold. You don’t realize it until you have it: stuffy nose and lack of breath.
This is how your skin feels when it has problems. It just wants to breathe and feel OK, again. To feel ok, your skin needs a proper care routine to apply day and night.
For your skin type, I recommend Smootheru, the latest skincare product and number one prescribed by dermatologists.
Our Smootheru skin care products include cleansers, serums, moisturizers, exfoliates, body lotions sunscreens.
For your day routine: Cleanse, tone, moisturize, and sunscreen.
For your night routine: Cleanse, exfoliate, treat and moisturize.
Download the Smootheru ebook, you’ll find all you need to know.
Explore our package of Smootheru skin care products! All your skin needs!
We can’t wait for you to make the right decisions and have the healthy, shiny, clean, and flawless skin you deserve!
Lots of love,
Your doctor.