The power of AI and Machine Learning: Should Copywriters be Worried?
This blog post reveals the impact of AI on copywriting and its future. Read it to find out what is happening and what will happen.
The Curse of Frankenstein will haunt you forever!
Victor Frankenstein wanted to discover the secrets of creating life. He was a scientist in search of glory. And he yearned to discover the hidden mystery of life.
In a given moment he made such a discovery. He found the cause of life. He became capable of animating matter. And finally being able to create a living being. Just like himself. But unfortunately, things didn’t go as expected.
We all know how his creature turned out to be a monster. That creature killed many of Frankenstein’s loved ones.
Everybody knows or has heard of this story. But the time we’re living is no different from the story of Frankenstein.
Our AI and machine learning has made life impossible to live without them. Machinery has become indispensable or replaced humans in different sectors. Copywriting included.
Will AI and machine learning turn out to be like Frankenstein’s monster? Let’s see!
What is AI Copywriting?
AI copywriting is content generated by machine learning software. It uses algorithms to perform operations on millions of web pages looking for patterns. By applying this knowledge it can generate new content on any given topic.
AI tools can imitate and understand all types of language.
It can create content ideas, outlines, introductions, and conclusions for blogs. It can cover the full spectrum of copywriting tasks. Advert copy, blog posts, landing pages, social media posts, emails, meta titles & descriptions, blog headings, and including long-form content such as books.
There’s no limit. All you have to do is add your parameters and the AI machine will do the rest for you. Saving you time by not having to brood on every word. Pretty awesome!
Chris Frantz, Vice President of Smart Copy states about AI Copywriting:
“Much of a marketer’s job is writing. Sometimes, writer’s block occurs, making it difficult to come up with the next sentence or an additional revision. That’s where AI copywriting comes in. It supplements your writing stack and process with a third-party smart assistant and can help bolster your existing copywriting skills and fill in the blanks where you might get stuck otherwise.” — Chris Frantz, VP, Smart Copy
Should copywriters use AI?
There are some very good reasons to use AI in copywriting.
But AI isn’t flawless. It’s far from perfection. It can’t do research work or churn out a polished copy. However, they can make copywriting very painless.
They save you time counting the words. While writing and editing, you can generate millions of words in a few weeks.
A great solution to brainstorming. It kills writer’s block.
AI software speed up the writing process. You hit deadlines in a shorter period.
They perform repetitive writing tasks in a few seconds.
It’s true that humans can’t generate content quicker than a computer. While AI generates great copy. It never leaves you in a lurch when you have to produce content for your clients.
You can create plenty of blog posts in a single day. Never run out of ideas.
Furthermore, AI doesn’t make mistakes like humans in writing. Copywriters are frustrated dealing with grammatical errors, wrong sentence structure, and negligent copy.
All these are solved with one click. Just a click and better quality content. Problems like word repetition, adjective overuse, adverbs, or phrases are gone.
Another problem worth mentioning is stress and deadlines. Who doesn’t want less stress when you’re dealing with deadlines? And more time to think about other matters of your business?
When you have solved these problems you can work more efficiently and easily for your business.
Finally, you won’t have to worry about writer’s block. Or facing blank page anxiety. Because your copy will always be fresh and original.
Will copywriters be replaced by AI?
The relationship between AI and copywriting is a substantial collaboration. Similar to humans, AI Copywriting can’t be perfect. It needs a human to function.
Every writer, despite his exceptional skill, will always need the hand of an editor—someone to give a magic tweak to the generated AI copy.
Truly AI copywriting can generate great results consistently. This is a huge advantage. It can minimize the time and effort needed for your copy.
AI and machine learning are extraordinary tech inventions. But we have seen they can’t replace copywriters. Not today. There are many software and platforms which can work for you. But it’s too early to replace human copywriters with AI copywriting.
There are certain elements we must consider about AI and machine learning. No matter how advanced it may be, It can’t be authentic. It can’t produce human elements in copywriting.
Emotions are a huge part of copywriting. In a 2012 study, neuroscientists claim that emotional intelligence and cognitive intelligence play a crucial role in integrating processes and decision-making.
SEO copywriting is another element that requires great skills to implement in the copy. AI can’t do it without human support. For example, keyword research, backlinking, and interlinking require a human copywriter.
It’s better to consider AI as a tool, rather than a replacement. There are many reasons for it.
Businesses look for copywriters with all the necessary skills a copywriter must have. Copywriters, who understand the work on its most tin details and elements.
A copywriter must understand the entire integrated sales funnel of copy assets. He must keep branding and storytelling at the forefront of his mind. The copy has to connect to the target audience and convert.
Will copywriting be automated?
Copywriting is a very complex process. A good copywriter is very dear to businesses. This makes the transition from humans to AI machinery a difficult process. However, we can never know about the future.
Due to the complicated nature of copywriting, at the current time, robots won’t be a substitute for copywriters.
Copywriting is more than writing words. You have to understand the context, include the benefits of the product or service identify problems, and solve them.
You have to do it all writing in a way to tick the target audience. You have to address the pain points of your prospects and solve them.
It’s not that easy to be a copywriter.
Moreover, it’s good to expect automation to be a part of the copywriting world in a near future. I don’t think automation will replace completely a copywriter. Because it requires a very complex process to produce great copy.
Nevertheless, the dreams of yesterday are today’s reality. And we can never know what inventions humans are capable do doing.
Despite everything, for the current moment, we can say that humans will continue to remain in control of copywriting.
The future of copywriting
At the end of the day!
What will be the future of copywriting? We all might ask this question.
Well, the world is going more and more digital. So copywriters have to adapt to AI and machine learning. They must embrace this trend and use it for their own benefit.
As we have seen, there’s nothing to worry about. AI won’t be the Frankenstein of copywriting. It will be just an assisting tool to convey ideas and explain products, brands, and other content.
It will only improve writing and make it more reliable.
Copywriting is far away from being formulaic. Every copy assignment has its challenges. It requires a whole new approach. Humans are far superior to AI machine learning when it comes to true creative thinking.
Until robots have feelings and personalities, copywriters don’t have any reason to panic. Because as I mentioned before, HUMANS WILL ALWAYS BE IN CONTROL OF COPYWRITING!
Lots of love